Examples of Skill

Working Portfolio

> Real Work Being Used by Real companies > concept work > applied strategies > real examples

Selected Systems

Websites Built Like Business Systems

Each project represents a different type of digital system, from service funnels and eCommerce stores to operational portals and content ecosystems.

Operational Workflow Platform

Congo Communications

Live Site

A telecom infrastructure website and workflow platform built to connect field operations, contractor coordination, and service communication.

Core Outcome

Bridges real-world infrastructure work with digital project structure.

What I Built

  • Service pipeline architecture
  • Contractor coordination logic
  • Portal-based workflow planning

Key Systems

  • Operational workflow system
  • Job tracking architecture
  • Field-to-digital integration

Guided Service Funnel

Aura by DeAnn Aesthetics

Live Site

A luxury mobile skincare website built around structured service selection, booking clarity, and client intake thinking.

Core Outcome

Reduces client overwhelm and guides users toward the right treatment.

What I Built

  • Tiered service model
  • Add-on architecture
  • Booking-focused UX

Key Systems

  • Guided selection funnel
  • Service customization system
  • Client intake pipeline planning

Multi-Path Decision System

Ercilia Real Estate

Live Site

A real estate platform structured around buyer, seller, and renter journeys with trust-focused lead generation.

Core Outcome

Helps users navigate complex housing decisions with clear paths.

What I Built

  • Buyer, seller, and renter UX pathways
  • Consultation funnel
  • Trust-based content structure

Key Systems

  • Branching decision architecture
  • Lead capture system
  • Local market service positioning

Inventory-Driven eCommerce System

The Retro Exchange

Live Site

A vintage toy eCommerce platform designed to organize collectible inventory into a scalable shopping experience.

Core Outcome

Turns large collectible inventory into structured product discovery.

What I Built

  • Category-driven product architecture
  • Collector-focused browsing structure
  • Retail-to-digital storefront planning

Key Systems

  • Product taxonomy
  • Inventory navigation UX
  • Hybrid physical and online retail structure

Lifestyle eCommerce Experience

Best Man Cave Store

Live Site

A lifestyle retail site built around themed product discovery for entertainment spaces and man cave design.

Core Outcome

Transforms browsing into an aspirational space-building experience.

What I Built

  • Visual product presentation
  • Lifestyle-driven merchandising
  • Thematic retail UX

Key Systems

  • Environment-based selling
  • Visual discovery flow
  • Brand-driven commerce structure

Media & Content Ecosystem

Rad Toy Collector

Live Site

A content platform built around toy culture, fandom, video content, and community storytelling.

Core Outcome

Creates a central hub for media, audience growth, and brand identity.

What I Built

  • Multimedia content structure
  • Personality-driven brand system
  • Cross-platform content positioning

Key Systems

  • Content hub architecture
  • Audience engagement flow
  • Media distribution structure

Brand Identity & Experience System

Refried Relics

Live Site

A vintage retail brand website centered around nostalgia, pop culture, and curated retro discovery.

Core Outcome

Turns a retail shop into a memorable cultural brand experience.

What I Built

  • Visual-first browsing experience
  • Nostalgia-driven design direction
  • Brand storytelling structure

Key Systems

  • Brand immersion UX
  • Culture-driven merchandising
  • Discovery-based navigation

Service Enrollment System

Armor MMA & Fitness

Live Site

A martial arts and fitness website built to promote classes, structure programs, and drive member enrollment.

Core Outcome

Guides visitors from interest to class participation through clear service positioning.

What I Built

  • Class-based service architecture
  • Training-level progression
  • Conversion-focused calls to action

Key Systems

  • Local enrollment funnel
  • Service tier hierarchy
  • High-energy brand structure

Technical Service Hub

Evolution Gaming & Repair

Live Site

A gaming repair and custom PC service website built to clarify technical offerings and support community engagement.

Core Outcome

Positions the business as both a repair provider and local gaming destination.

What I Built

  • Technical service breakdown
  • Repair and build positioning
  • Community-centered business presentation

Key Systems

  • Technical audience UX
  • Service clarity architecture
  • Community hub positioning

Guided Education System

Ed Can Help Solutions

Live Site

A credit education and homebuyer guidance website built to make financial decision-making clearer and less overwhelming.

Core Outcome

Turns complex credit and homebuying concepts into a structured learning path.

What I Built

  • Education-first content flow
  • Trust-based service messaging
  • Consultation-driven conversion structure

Key Systems

  • Decision simplification UX
  • Educational funnel architecture
  • Guided service positioning

Logo Design

Identity marks built with purpose.

A focused archive of logo concepts, identity marks, and visual systems designed to feel usable, memorable, and aligned with the business they represent.

Identity Archive Visual Systems / Logo Marks / Brand Logic